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Photo of Cindy McGrath


My Story

Cynthia (Cindy) McGrath founded Strategic MarCom with a mission to help businesses establish meaningful connections with both their employees and customers. Her focus lies in elevating organizations' visibility, achieving their objectives, and driving initiatives forward through strategic digital and print marketing communications. Her diverse clientele includes healthcare purchasers, brokers, consulting firms, medical providers, nonprofit organizations, as well as secondary and higher educational institutions.


Before entering the consulting arena, Cindy McGrath held the pivotal role of Communications Director at the Commonwealth of Massachusetts Group Insurance Commission. In this capacity, she effectively communicated and championed innovative healthcare policies that significantly improved quality and affordability. These pioneering programs laid the groundwork for industry-wide advancements, including provider tiering based on quality and cost-efficiency, mental health parity, patient safety enhancements, and the introduction of limited network plans.


Ms. McGrath is a cum laude graduate of the University of Massachusetts Amherst's School of Business, holding a BS degree in marketing. She is also a licensed Commonwealth of Massachusetts Health Insurance Adviser and possesses certification in non-profit management foundations from the National Association of State Boards of Accountancy.

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Cindy McGrath is actively engaged in various roles and interests:

  1. Board of Directors at NEEBC: Cindy serves on the Board of Directors for the New England Employee Benefits Council (NEEBC). NEEBC is an organization that focuses on educating professionals about the latest trends and issues impacting employee benefits and HR.

  2. Committee and Co-Chair Positions: Within NEEBC, she has taken on significant roles such as co-chairing NEEBC's Summit and Trade Show, Solutions Programs, and Best Practices Conference. She was a dedicated member of the Best Practices Committee for 12 years and served as a member of the Scholarship Committee for 17 years.

  3. Community Outreach Volunteer: In her local community, Cindy volunteers as a Morrill Memorial Library Outreach Volunteer, demonstrating her commitment to giving back.

  4. Personal Interests: Cindy enjoys various activities, including interval training, cycling, walking, and yoga. She relishes moments sipping coffee while perusing the newspaper, immersing herself in a good book, sharing laughter with friends, catching up with her parents, and tuning into interesting podcasts. Her happy place is by the ocean, and she and her husband visit when they have a chance. To add to her joy, her sons live in Boston, and the moments spent together with them hold a special place in her heart.

Contact me

I'm always looking for new and exciting opportunities. Let's connect!

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