5 Strategies for sparking creativity and innovation
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Fueling your creativity and staying current is essential for effective marketing communications. The field and industry in which you work...
Cindy McGrath
Aug 7, 20235 min read
5 steps for improving your open enrollment and year-round benefits communications
Employee benefits are vital for attracting and retaining top talent, boosting morale, and enhancing organizational performance. Simply...
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Cindy McGrath
Jun 5, 20239 min read
How a flexible workforce approach helps organizations grow and thrive
7 Strategies for increasing your talent pool and employee retention rate The future of work is – in a word - flexible. Companies are...
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Cindy McGrath
Mar 10, 20232 min read
Strategy #5 of 5 for getting the most from your newsletter every time
Newsletters are a powerful and effective marketing tool that helps you attract and retain customers, members, employees, business...
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Cindy McGrath
Jan 25, 20233 min read
Strategy #4 of 5 for getting the most from your newsletter every time
Newsletters are a powerful and effective marketing tool that helps you attract and retain customers, members, employees, business...
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Cindy McGrath
Dec 5, 20222 min read
5 useful communication don'ts... if you want to retain customers
Recently I received a mailing from a bank I’d never heard of telling me that AAA Northeast was moving the AAA Visa credit card account...
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Cindy McGrath
Oct 3, 20222 min read
Strategy #3 of 5 for getting the most from your newsletter every time
Newsletters are a powerful and effective marketing tool that helps you attract and retain customers, members, employees, business...
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Cindy McGrath
Sep 12, 20222 min read
Strategy #2 of 5 for getting the most from your newsletter every time
Newsletters are a powerful and effective marketing tool that helps you attract and retain customers, members, employees, business...
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Cindy McGrath
Aug 22, 20222 min read
Strategy #1 of 5 for getting the most from your newsletter every time
Ignore the effectiveness of a newsletter at your peril. On average, email marketing drives a Return on Investment (ROI) of $36 for every...
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Cindy McGrath
Apr 19, 20223 min read
Can you sum up why you volunteer with an organization? 3 considerations for why it’s important
Last week I attended a Friends of League School Board meeting and each person was asked to tell their story about why they became...
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Cindy McGrath
Mar 21, 20225 min read
3 reasons why now is the time to ramp up your employee benefits communications
It's a challenging time to attract and retain employees. Healthcare benefit costs continue to skyrocket. Many employees aren't aware of...
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