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Project-Based Marketing and Internal Communications Services

Strategic MarCom

In 2017, Cindy McGrath embarked on a journey of marketing communications consulting after an 18-year tenure as the Communications Director at the Massachusetts Group Insurance Commission. Her consulting services catered primarily to benefits brokers, healthcare organizations, and educational institutions. As her expertise grew, in 2022, Cindy established Strategic MarCom, a dedicated platform aimed at helping organizations effectively connect with both their employees and customers. Her services are designed to bridge the gap for companies lacking the in-house expertise or personnel required for strategic internal and marketing communications initiatives.

 

Cindy McGrath's extensive experience has been applied to various industries, including:

  • Healthcare organizations

  • Benefits consultants

  • Secondary and higher education institutions

  • Human Resources departments

  • Healthcare purchasing coalitions

  • Government agencies

  • Nonprofit organizations

  • Captives

  • Independent brokers

  • Banks and credit unions

  • Membership organizations

 

Her expertise spans strategic marketing and internal communications, benefiting these diverse industries by providing tailored solutions to meet their unique communication needs.

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Splash Fluid

Communications Excellence

“Whatever organization has the good fortune to (work with) Cindy McGrath will have done themselves a huge favor. Cindy worked for me for over 16 years, so I can confidently affirm that statement. Her title was Communications Director, but she was much more than that. She was an integral member of my leadership team and was involved in all the major accomplishments for which I received the lion's share of the credit.

 

Cindy's reliability, technical competence, speed, and accuracy, and most of all her total commitment to the mission of the agency made my work significantly easier. I never had to worry about whether the responsibilities she carried were completed - on time, on budget, and well done. Whether that was the agency newsletter, developing training materials for staff and health plan staff, creating an annual report that was lively and entertaining as well as accurate, writing enrollment materials, working with printers, designers, and mail houses, training HR staff, and working health fairs every year, Cindy delivered.

 

Cindy is strong-minded and will advocate for what she thinks ought to be done on behalf of the agency and its enrollees, but she is also loyal and never failed to support any decision I made. In short, she is a professional who would be a significant contributor to any organization she joins.”

 

Dolores L. Mitchell, Retired Executive Director, Commonwealth of Massachusetts Group Insurance Commission

Proven Results

“Cindy McGrath is a highly effective healthcare marketing communications expert who has elevated edHEALTH’s visibility and reputation through multiple marketing communications vehicles. She is passionate about healthcare policy and has advanced edHEALTH’s strategic vision by identifying topics, researching and writing thought leadership content, and securing and promoting outreach opportunities.

 

Cindy collaborates with the edHEALTH team to uncover marketing communication opportunities, identifies solutions, and produces high-quality communications that are informative, professional, accurate, and timely.

 

Cindy is highly motivated and organized, with strong attention-to-detail, initiating multiple edHEALTH communication enhancements — producing monthly newsletters; creating a series of employee engagement communications; scaling our digital and social media presence; and managing two website overhauls — that have improved Search Engine Optimization, ensuring consistency across edHEALTH’s marketing channels, and increased edHEALTH’s website traffic by over 40% in a year.

 

Her creative marketing approach to newsletters, employee engagement, presentations, social media, and communications have consistently achieved outstanding open, feedback, and share results.”

 

Tracy Hassett, President and CEO, edHEALTH

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