INSIGHTS

Cindy McGrath

Oct 24, 20232 min

5 Strategies for sparking creativity and innovation

Fueling your creativity and staying current is essential for effective marketing communications. The field and industry in which you work...

Cindy McGrath

Mar 10, 20232 min

Strategy #5 of 5 for getting the most from your newsletter every time

Newsletters are a powerful and effective marketing tool that helps you attract and retain customers, members, employees, business...

Cindy McGrath

Jan 25, 20233 min

Strategy #4 of 5 for getting the most from your newsletter every time

Newsletters are a powerful and effective marketing tool that helps you attract and retain customers, members, employees, business...

Cindy McGrath

Oct 3, 20222 min

Strategy #3 of 5 for getting the most from your newsletter every time

Newsletters are a powerful and effective marketing tool that helps you attract and retain customers, members, employees, business...

Cindy McGrath

Sep 12, 20222 min

Strategy #2 of 5 for getting the most from your newsletter every time

Newsletters are a powerful and effective marketing tool that helps you attract and retain customers, members, employees, business...

Cindy McGrath

Aug 22, 20222 min

Strategy #1 of 5 for getting the most from your newsletter every time

Ignore the effectiveness of a newsletter at your peril. On average, email marketing drives a Return on Investment (ROI) of $36 for every...

Cindy McGrath

Mar 21, 20225 min

3 reasons why now is the time to ramp up your employee benefits communications

It's a challenging time to attract and retain employees. Healthcare benefit costs continue to skyrocket. Many employees aren't aware of...