INSIGHTS

Cindy McGrath

5 useful communication don'ts... if you want to retain customers

Recently I received a mailing from a bank I’d never heard of telling me that AAA Northeast was moving the AAA Visa credit card account...

Cindy McGrath

Strategy #2 of 5 for getting the most from your newsletter every time

Newsletters are a powerful and effective marketing tool that helps you attract and retain customers, members, employees, business...

Cindy McGrath

Strategy #1 of 5 for getting the most from your newsletter every time

Ignore the effectiveness of a newsletter at your peril. On average, email marketing drives a Return on Investment (ROI) of $36 for every...

Cindy McGrath

Can you sum up why you volunteer with an organization? 3 considerations for why it’s important

Last week I attended a Friends of League School Board meeting and each person was asked to tell their story about why they became...